I had to come up with branding for a new web series. I tried 3 different approuches below for a logo.
Vector based design.
![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/ac23e758c52198b7a2e7a3e2_rw_1200.png?h=c913b1823836d53e06888ab6893d62bc)
Photo based with 3D type design.
![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/0da7cdda97f3058faf32f724_rw_1920.png?h=204f04b306866ed3b55df3db375f5aed)
![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/8c3838d94abdc60c760b4353_rw_1920.png?h=5c3378f9988de589d30e16c8edc1d34d)
Illustration based design.
![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/ffdc7095d8b28812d499aa6b_rw_1920.png?h=cb3ce8553f8de5690401576fb121bb71)
The illustration based design was choosen and below is my final design based off the image above.
![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/873c5d8cd2dcdd5e1683a3c6_rw_1920.png?h=8326ae18352030d8c021db42b3a94116)
Here is the final frame animated.
I was also asked to tie the concept over for the title sequence and a title card.