For the Roast of Rob Lowe we had two different creatives. One was an 80's style creative and the other was black tie glamor.
This first set is a few different pitches I created for the 80's style creative.
![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/bfebec05-a909-470d-8c9d-e3c23c1e593d_rw_1200.png?h=02623b079d4892e7226caead74c78fcc)
![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/6fea61bf-68f5-4164-aba3-fceb40fa9140_rw_1200.jpg?h=8817491907e588a7f3eb52bc7b1dad18)
![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/3ac72f3c-48dc-4f57-aa04-b770b539cb96_rw_1200.jpg?h=e946e322ea429c461e6e52dbca5b1c55)
![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/20083e2c-be4c-4769-b45a-071d06c76521_rw_1200.jpg?h=64f4164fb923ad6f755582444282d1ea)
![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/1bd36d69-8160-471f-ad43-03750f4fce74_rw_3840.png?h=75692e23dc13a880e7447180d4e06418)
![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/c09c9d0f-d968-40b9-b952-a82673101232_rw_3840.png?h=cdc46a86f2bde78bc760a75811fb1486)
![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/d9bbab15-a213-424d-a45b-891829c5de3b_rw_3840.png?h=9c7d196deb133a854e68441bc9da81dd)
![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/26695727-ccca-42fe-b3c8-8b9398226958_rw_1200.jpg?h=2123d467784c31c54265965b772860f6)
![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/a9cac4c7-857b-4a29-8e30-e0f144ba55c6_rw_1200.jpg?h=094a8cbb337b15b3d96b9fa32b3d7118)
![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/a4d4ac5c-289d-44e5-9ca5-022cb2eea6fc_rw_1200.jpg?h=4a428c98b501e5501f48518fdf35dc63)
![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/a9950de2-feb0-4ddb-9a72-377357e28f22_rw_1200.jpg?h=4a9bd6aabdd6941d022fd4a1328b7e82)
I also created a series of background posters for the above commercial that was shot.
![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/e48722ae-1a3f-4d74-840d-02b1ee40911d_rw_1200.png?h=acfe3f558ae1b42ee1beb2b17d3b1df7)
![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/201aee5a-197e-42b6-992f-3d73347feeed_rw_600.png?h=ab75056244132f841cf5fb64a95e2501)
![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/3740cb3d-d24e-49e1-9259-ab59cb9f7178_rw_600.png?h=317b1c8ff99c5c9e1c2d38f13fab813f)
![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/14650f40-91ca-4b22-b5b8-563a8e183665_rw_600.png?h=35d076c507868d26791e171512729833)
![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/0f43c5dd-01b2-4152-bd9e-c875bc0384e0_rw_600.png?h=4f6ed308f503cb63232491faa0c3a44c)
![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/1027d6b9-c8f5-4f45-9b78-486ab5b8225e_rw_1200.png?h=7fd860526804fa511462a696900e7fea)
The second creative was based off the idea that this is a black tie event. Below are some of the different looks I pitched.
![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/0323fad1-5284-411f-aa25-4dcb30bc2e32_rw_3840.jpg?h=e3ea0d6423dd4d216d114583cbae6e8e)
![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/e56fc8c8-ea0b-4206-ac34-e33e8b746994_rw_3840.jpg?h=aff1d876ab4823f523810aaf69cdd055)
![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/d6130f86-e550-42bb-8d2a-b1eee91f47e7_rw_3840.jpg?h=5e411543b5e41e576aac385e5d4ea5f6)
![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/b949901d-45b3-41cc-a034-29cef4f49b1d_rw_3840.jpg?h=d4374ad2ebf30f33baea714c8164252b)
This was the look that was approved.
![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/03c604de-e75c-4c7a-8458-e59d4f38187f_rw_1920.jpg?h=d67722fe7ee0fed34c1ce75b113438e3)
![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/37989393-6b51-4a4e-b624-4c373d22eeab_rw_1920.jpg?h=b90349e79fddc2bf29837c795ec9ef97)
![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/7d865306-80be-4b9c-a7af-275071a67c19_rw_1920.jpg?h=a722ef010eec43c0c5d11ce42a30fadd)
![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/3eff1386-473b-4534-b968-94b9d1473524_rw_1200.png?h=f0521cdf196884e3f811afddabd5c4d9)
![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/1a10886d-3156-49a6-8520-790f795d97f6_rw_1920.jpg?h=fb03aa81ba358a0ecee56d0c76927d40)
![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/01809b27-46c4-40c7-be97-c3d731cc42b6_rw_3840.jpg?h=60d0a3e99f7c45c29abe02067ce95fb2)
Here are some rough concepts that I pitched for our social media accounts.
![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/e1436409-dfef-4d05-ba71-e0a0eafc752c_rw_1200.jpg?h=f39a7c377e59c562ef178420d9e985ad)