For the Roast of Rob Lowe we had two different creatives. One was an 80's style creative and the other was black tie glamor.
This first set is a few different pitches I created for the 80's style creative.
I also created a series of background posters for the above commercial that was shot.
The second creative was based off the idea that this is a black tie event. Below are some of the different looks I pitched.
This was the look that was approved.
Here are some rough concepts that I pitched for our social media accounts.