Working with the team at Creative Mammals as Art Director, we branded and created social content strategy for season 2 of the podcast Going Through It by Mailchimp.
Below is the final product, followed by the exploration phase.
We did a lot of research on the target audience, and made sure to stay true to the show as well as the MailChimp brand. We did some word association, break downs on each episode, and research on other podcasts for inspiration.
Below shows examples from the exploration phase before we landed on the above. We created multiple mood boards for the art direction. We eventually landed on the concept we called "Taking Notes".
Logo Design Exploration
Color Exploration
Key Art Exploration
