Working as Art Director with the great team at Creative Mammals we helped brand TrueReal, a multi-platform network with majority of reality TV from A&E.
Two bold, clean typefaces were selected to compliment the TrueReal logo and programming. Along with four bright color palettes to use based on the type of programming that will be airing.
The color palette consisted of 4 warm and 4 cool colors which were matched to the shows tone. The hero color palette was "Opulent Orange" which connected to the brand entirely.
Based on the shape of the logo we create backplates as windows to see content from the shows and to serve up information on when to watch. All while enorfing the brand.
Expanding the brand to live everywhere.
Lastly creating a toolkit with Essential Graphics for anyone to adjust.
