Collection of work for Broad City branding and 360 marketing campaigns.
Below are a range of logo designs we explored for season 1.
![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/87d08721-9f98-406d-8da4-e476ef7b6499_rw_1920.jpg?h=ce6b0c6f73eb94a37954773c06bc464b)
![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/16d2983f-eb92-44c1-834a-8f10e82cf2aa_rw_1920.jpg?h=ef4e296163d7aee5a31d62af8a5bf138)
![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/7f1f8d36-a587-4350-81e2-3d8c04fd4416_rw_1920.jpg?h=b1e1c5011da55a953702de210ededf26)
![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/8d2975e8-6b87-408e-aac9-baa20bec66b2_rw_1920.jpg?h=4e49a7a31b000636821edc6cdbd00334)
Early concept to highlight NYC as one of the characters of the show.
![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/964ce096-bbb9-4575-b6c4-6c847d793cf4_rw_1920.jpg?h=951779599e35b0fb76c6287f2246836f)
Created a paint by numbers stunt to advertise the new season.
![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/2deadfca-2b08-4e9e-8ba1-5c7f2d950261_rw_1200.gif?h=d5eee067c4d1f0729cd6e223ab003529)
![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/0d1b7811-7312-42b7-9a01-03fc678bb1e3_rw_1920.png?h=96f95d692bd2d5d5d2fa2a18efb2123a)
Beginning and final concepts for critic spots from left to right.
![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/24234b95-bebb-42dc-8b98-e684fe6dad1d_rw_1920.jpg?h=630b814ffccc57bfbb18565782793431)
![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/3e8c17e1-806b-4485-adf3-6994a7456ec1_rw_1920.jpg?h=d0f1c512b3ab0e5287ef756e840d560b)
Final designs out in the world.
![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/e8cc1b05-69a1-4794-b88e-6b64cd954e56_rw_1920.jpg?h=caa06ff434f196fb48bcc971dc448ef0)
Final designs for critic spots animated.
Storyboarded potential illustration concept for the bus hit spots.
![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/2d19586d-4cd6-4dd0-801c-680a15cab7d3_rw_1920.jpg?h=7c3136e9a1d36a2986413d7d24b38471)
Final execution for bus hit spots.
Show open pitches.
![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/48f4e1d5-ca14-4d3d-b4f8-7e079ac01464_rw_1920.jpg?h=dbb819b6a500efc3fac818087403620e)
![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/eadf1b11-d087-4c87-bf09-6ce879ec7441_rw_1920.jpg?h=f9546238de78bf3ece6c586ef0604561)
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![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/f75173c5-59ad-45d3-9792-1995dd08fbf6_rw_1920.jpg?h=6c81069392762501a836166c35b584f2)
![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/87cfe887-595c-4f67-8abf-2361b018f5fe_rw_1920.jpg?h=6e97d727e97f106a7b756c80e6d8325a)
Rough video executions for show open pitch.
Broad City promos for Season 2. In addition to graphics we added in leafs on the trees and a subway car.
For season 2 critic spots we worked with the comedian and dentist on the show, Hannibal Buress. He read some quotes from fans. Below are the designs and animations for them.
![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/0efe17af-9d08-4fcf-811e-fcd7b1c663d4_rw_1920.jpg?h=d7d5518909b5fe1a788d82d90dc02024)
Broad City promos for season 3 we created a boxing theme.
Boxing belt designs before and after. First created in cinema and photoshop before being created by props for the shoot.
![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/bda05485-fa41-416f-b999-fa8d205ea95a_rw_1920.jpg?h=1634ea4ef4b48cb6b47a03ee6e37589f)
![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/ee241991-ff82-4cb8-9593-61ebab7d4c61_rw_1920.jpg?h=7980f1dba02ec51f424c450182702db7)
![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/995ce727-40fc-4c63-915e-52068b01e89a_rw_1920.png?h=d7ab9030e4864c3cf24a6e6a38a8baf7)
![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/df810e63-21ef-4979-b0eb-a28b7e104a01_rw_1920.png?h=21efb1dede4b9873d04dfae70a225005)
![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/98b1dc81-436b-46dd-8f17-bc813d109ee9_rw_1920.png?h=d39e7468a04358b85eab3510eecf951e)
Boxing ring design. We tried multiple color combos before landing on one (literally).
![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/2ef3d2a3-7bad-4a53-b4cf-dc1b49f015c3_rw_1920.jpg?h=36f9a2784c1d579226bd2a2343dbdf11)
![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/ab636715-0670-4070-9d49-4b05ee561858_rw_1920.jpg?h=b65b5642a6766b1917387a959f6cc803)
![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/ea23b735-c1a3-4baa-aecf-4311a8b41c8c_rw_1920.jpg?h=1e84b563da8bdc98dfac795fd83d6795)
![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/7d6f2585-c5e7-41cd-801e-998f87ab70ab_rw_1920.jpg?h=d6888187c9def9a00fe7c7c1c4e6fa3a)
![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/c57ba87c-388d-46a0-8241-eafb92c1f5ff_rw_1920.jpg?h=88dd281d0299d9920d962e9671011362)
![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/644c3b6e-5a96-4a3e-80d9-0f7ddb72d0a3_rw_1920.png?h=bfa9b8b576104e687ab3005a5eb0efcf)
![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/df65b080-5f31-405b-863e-7fb8e9a3708a_rw_1200.jpg?h=2d2bde0166722411305636f4b2a72170)
Before and after compositing.
![](https://cdn.myportfolio.com/049a39ccba9bd0df3cf459654ed8b6d1/51dcfeed-c598-45d9-b070-e268e4f17ce9_rw_1920.png?h=f93f039bdc0bf1e1555a6f9182b37dd5)
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